Expert Highlight

Gregory Kirkham

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Chief Executive Officer, Wells Digital Media
Business Founded: 2006
Phone: (385) 394-8902

1309 Coffeen Avenue Suite 1200
Sheridan, Wyoming 82801

How long have you been in your industry?16
Why did you choose your industry?Transitioning from consulting to marketing was a natural evolution that followed my desire for more direct involvement with my clients, while providing better value and results. Tired of referring business owners to agencies or contractors who made big promises but lacked follow-up, I took a hands-on approaching in developing a strategy that consolidated my consulting experience into the LeadFormula Method, to ensure my clients were well cared for with better and more fruitful results. The dynamic nature of the marketing industry and its opportunities for creativity and innovation appealed to me, offering a chance to directly impact brand perception and customer engagement. Most importantly, the transition allowed me to oversee every aspect of my clients' marketing efforts, ensuring promises made were promises kept. This shift represented a commitment to delivering tangible results and making a real difference in the businesses I served, fueling my determination to exceed expectations at every turn.
Who are your typical clients?Our typical clients are business owners, from small to medium-sized businesses, other agencies needing assistance in shaping their own marketing, and people who seek marketing assistance, including lead generation, and guidance. They value personalized approaches to marketing and prioritize achieving tangible results for their businesses. Additionally, they appreciate working with a marketing agency that emphasizes integrity, client care, and adding value to their services.
What do you like best about being in this industry?I love the marketing industry for its creative opportunities, ability to influence consumer behavior, and being able to provide my clients with a competitive advantage. I thrive in problem-solving situations, enjoy working with data and analytics, and appreciate the collaborative environment alongside my team.
What are common problems you see?The marketing industry is changing fast. Agencies and contractors often struggle to create clear strategies that match business goals due to budget limits and tracking ROI challenges. Keeping up with tech trends, competition, and understanding consumer behavior is tough. Balancing creativity with data-driven decisions and generating good leads adds to the challenge. Many agencies use a "set it and forget it" approach, focusing on profits over client results and relying on platform algorithms to fill gaps.
What advice/tips do you have for clients?For my clients, I recommend following the LeadFormula program for generating leads, optimizing marketing strategies and refining their messaging with our Desire Based Marketing Strategy. After 16 years and millions in ad spend, we've developed this methodology in a way that allows the business to remain adaptable for new technologies. It's also important to partner with businesses that have a proven track record and are adaptable to new marketing techniques and technology. This ensures they stay ahead of the curve and maximize effectiveness in reaching their target audience.
When is your busy season?Year long
What keeps you up at night?Ensuring our team stays ahead of the constant changes in the marketing landscape is not an easy task for anyone, from campaign performance and competitive shifts to regulatory challenges. I am driven by the commitment to guarantee that our team remains at the forefront, remaining adaptable allows us to deliver exceptional results and surpass expectations in our marketing campaigns for our clients.
How do you market yourself to grow/expand your business?At Wells Digital Media, we believe in starting each campaign by understanding our prospective clients inside and out. We carefully define who they are, how they'll benefit from our services, and what desires we can fulfill for them. With this in mind, our team crafts campaigns designed to reach individuals actively seeking our services, precisely when they need them most. We prioritize working with businesses that will genuinely benefit from our strategies, ensuring that our efforts deliver meaningful results for both our clients and their customers.
How involved are you in the community?I serve on the board of directors for Promize2Live, a suicide prevention non-profit event, volunteer feeding the homeless, and work with troubled teens to guide them into productive behaviors and careers for successful futures.
What is your favorite not for profit or charity?Promise2Live
What advice would you give to someone thinking of getting into this business?If you're entering the marketing industry, my advice would be to stay curious, adaptable, and proactive. Embrace continuous learning and stay updated on the latest trends, technologies, and best practices in the field. Don't be afraid to take risks and think creatively, as innovation often leads to breakthroughs in marketing campaigns. Develop strong analytical skills to interpret data effectively and measure the success of your strategies. Additionally, cultivate excellent communication and collaboration skills, as marketing often involves working closely with cross-functional teams and clients. Always remember to act with integrity at all times, prioritizing honesty, transparency, and ethical practices in your work. Grow your business while adding value to each of your clients, ensuring that you never compromise on quality or cut corners to achieve short-term gains. By staying true to these principles, you'll build a reputation as a trusted and respected marketer in the industry.
What do you enjoy doing in your free time?Art, music, film, always continuing my education

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