“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community who are making a buzz and giving back. Our goal is to interview guests who are doing great things in their business and in their community. Today, our host, Morgan Allen, spoke with Eric Dominijanni.
Eric Dominijanni
CEO/Founder at FIOR Scotch
Website Address: www.fiorscotch.com
Short company description:
First/Only U.S. Veteran-owned scotch
What’s one thing we should know that makes your company unique?
First and only US veteran-owned
First, and only Black-owned
Scotch company
How did you get started in your field of work?
Started a house blend, my friends/Marines loved it. They bothered me for about 48 hours to get it out of the house and into the stores. Contacted a buddy of mine from college who’s been in the spirits industry for four generations, who is now my business partner
What was the most impactful moment of your transition out of the military?
Hearing a senior officer saying, ‘This is NOT a retirement community’!!! because the unit looked at Marines retiring or transitioning out as dead weight. AND how once you walked out that door, you no longer mattered.
What about your company makes you the most proud?
Hearing/seeing how much people enjoy FIOR and proving his is NOT just one of those products with a Veteran or minority owned tag on it (there are so many Veteran/black/woman/Latino/tall/short etc owned products that are substandard that the producers expect people to buy simply because it has that tagline associated with it). BUT FIOR is a stand up scotch that has won many awards and received many accolades. When I created FIORit was never intended to be sold. It was meant exclusively for my friends/famiily. I never cared/knew about being the first/only Veteran/black owned product. I just wanted to create something I was proud of and proud to share.
How do you motivate people to give their best?
Acknowledge their efforts (success/failures). IF it is a failure, instead of slamming them.. discuss how they could have prevented it, done better etc.
The Daily News Network, Buzz Tv News, and DAILYBIZBRIEF highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Finding Your Frequency, and Buzzworthy Businesses.
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